Squishmallows have taken the world by storm, captivating the hearts of both children and adults alike. These incredibly soft, huggable plush toys have become a global sensation, known for their distinctive marshmallow-like texture and wide variety of designs. Whether you're new to the world of Squishmallows or a seasoned collector, there's something undeniably charming about these plushies that make them irresistible.

But what exactly are Squishmallows? At their core, Squishmallows are a line of collectible stuffed animals made from a super soft, spongy material that gives them their unique squishability. Since their debut in 2017 by Kellytoy, a subsidiary of Jazwares, Squishmallows have grown into a beloved brand with millions of fans worldwide. Available in various sizes, shapes, and characters, these plush toys are more than just cuddly companions; they’ve become cultural icons, with a massive following on social media and a thriving collector community.

The story of Squishmallows begins in 2017 when Kellytoy introduced these adorable plushies to the market. Inspired by the idea of creating a plush toy that was not only cute but also extremely comforting, the company developed a unique design that set Squishmallows apart from traditional stuffed animals. The creators focused on creating a product that would appeal to people of all ages, offering a sense of comfort and joy that transcends generations.

Squishmallows quickly gained traction, with their popularity skyrocketing in 2020 during the COVID-19 pandemic. As people sought out comfort items and hobbies to pass the time during lockdowns, Squishmallows became a go-to choice for many. Their soft, squishy texture and the wide variety of characters available made them the perfect companions for a time when physical touch and comfort were more important than ever. The surge in demand led to Squishmallows being sold out in stores across the world, and the brand's popularity has only continued to grow since then.

What makes Squishmallows so beloved? The answer lies in their unique combination of softness, variety, and collectibility. Unlike other stuffed animals, Squishmallows are made from a special polyester fiber that gives them their signature marshmallow-like texture. This material makes them incredibly soft to the touch, creating a soothing sensation that many people find comforting.

Another key factor in their popularity is the sheer variety of Squishmallows available. From animals to food items to fantastical creatures, there’s a Squishmallow for everyone. Each Squishmallow has its own personality and backstory, adding an extra layer of charm that fans adore. Whether you’re drawn to the playful antics of a cat named Cam or the magical world of a unicorn named Astrid, there’s no shortage of characters to fall in love with.

The collectibility aspect also plays a significant role in Squishmallows' popularity. With hundreds of characters to choose from, including rare and limited-edition releases, collecting Squishmallows has become a hobby for many. Some fans go to great lengths to hunt down the rarest Squishmallows, attending meetups, scouring online marketplaces, and even trading with other collectors to complete their collections.

Squishmallows come in a wide range of sizes and shapes, catering to different preferences and needs. The smallest Squishmallows, known as "Micromallows," are just a few inches tall and can easily fit in the palm of your hand. These tiny plushies are perfect for on-the-go cuddles or for decorating your workspace. On the other end of the spectrum are the jumbo Squishmallows, which can be as large as 24 inches or more. These giant plushies are ideal for lounging and make great statement pieces in any room.

In addition to their various sizes, Squishmallows also come in different shapes. While the majority of Squishmallows are round and plump, some designs feature more unique shapes, such as hearts, stars, or even food items like avocado toast and sushi rolls. This diversity in design ensures that there’s a Squishmallow for every taste, whether you prefer classic animal shapes or something a bit more whimsical.

One of the most exciting aspects of Squishmallows is the vast array of characters available. Each Squishmallow belongs to a specific theme or "Squad," which can include animals, mythical creatures, food items, and more. Some of the most popular themes include the "Sea Life Squad," featuring characters like a dolphin named Dawn and a shark named Gordon, and the "Fantasy Squad," which includes mystical beings like dragons, unicorns, and fairies.

In addition to the regular Squishmallows, there are also seasonal and limited-edition releases that have become highly sought after by collectors. For example, holiday-themed Squishmallows are released around Halloween, Christmas, and Easter, featuring characters like pumpkins, snowmen, and bunnies. These seasonal Squishmallows often have unique designs and are only available for a limited time, making them prized additions to any collection.

What sets Squishmallows apart from other plush toys is the material and design that go into creating each one. Squishmallows are made from a super soft polyester fiber, which is both durable and incredibly plush. This material is what gives Squishmallows their signature squishy texture, making them perfect for hugging, squeezing, and cuddling.

The design of Squishmallows is also a major factor in their appeal. Each Squishmallow features a round, plump shape that is both cute and huggable. The faces of Squishmallows are embroidered with simple yet expressive features, giving them a sweet and endearing look that fans can’t resist. Whether it’s a sleepy-eyed sloth or a wide-eyed owl, the minimalist design of Squishmallows allows their personalities to shine through.

One of the reasons why Squishmallows have become so popular is their collectibility. With hundreds of characters available, including rare and limited-edition releases, Squishmallows have become a favorite among collectors. Fans often go to great lengths to find the rarest Squishmallows, attending meetups, scouring online marketplaces, and even trading with other collectors to complete their collections.

The thrill of the hunt is a big part of what makes collecting Squishmallows so exciting. Whether you’re searching for a specific character to complete your collection or trying to find the latest limited-edition release, there’s a sense of satisfaction that comes with finally getting your hands on that elusive Squishmallow. And with new characters being released regularly, there’s always something new to discover in the world of Squishmallows.

For many people, Squishmallows offer more than just a cute and cuddly companion—they also provide comfort and support for mental health. The soft, huggable texture of Squishmallows makes them ideal for soothing anxiety and stress. Holding or cuddling a Squishmallow can provide a sense of calm and relaxation, making them a popular choice for individuals dealing with anxiety, depression, or sensory issues.

In addition to their physical comfort, Squishmallows also offer emotional support. The characters each have their own backstory and personality, which can create a sense of connection for fans. Whether it’s a shy penguin who loves to read or a brave lion who dreams of being a superhero, these characters can provide a source of comfort and companionship, especially during difficult times.

As with any popular collectible, there are unfortunately counterfeit Squishmallows on the market. These fake Squishmallows are often made from lower-quality materials and may not have the same level of softness and durability as genuine Squishmallows. To avoid being scammed, it’s important to know how to spot fake Squishmallows.

One of the easiest ways to identify a fake Squishmallow is by checking the tags. Genuine Squishmallows will have a Kellytoy tag with the Squishmallows logo and character name. Additionally, the fabric and stitching of a genuine Squishmallow should be high-quality, with no loose threads or uneven seams.

Another red flag is the price. If a Squishmallow is being sold at an unusually low price, it’s likely a fake. Always buy from reputable retailers or sellers with good reviews to ensure that you’re getting a genuine Squishmallow.

 Here at Ryft, we are proud to stock only genuine Kellytoy Squishmallows. 

As consumers become more environmentally conscious, there’s a growing interest in the sustainability of the products they buy. Fortunately, Kellytoy has taken steps to make Squishmallows more eco-friendly. The company has implemented sustainable practices in its manufacturing process, such as using recycled materials in the production of Squishmallows and reducing waste.

In addition to these efforts, Kellytoy is also exploring ways to make Squishmallows even more sustainable in the future. This could include using organic or biodegradable materials, as well as finding ways to make the packaging more eco-friendly. For fans who are concerned about the environmental impact of their purchases, these efforts are a positive step in the right direction.

Squishmallows make the perfect gift for any occasion. Whether it’s a birthday, holiday, or just because, these soft and cuddly plushies are sure to bring joy to anyone who receives them. With so many different characters to choose from, it’s easy to find a Squishmallow that suits the recipient’s personality and interests.

One of the great things about gifting Squishmallows is that they’re suitable for people of all ages. Whether you’re buying for a child, a teenager, or an adult, there’s a Squishmallow that’s sure to delight. And with the option to choose from different sizes, you can find a Squishmallow that fits any budget.

As Squishmallows continue to grow in popularity, the future looks bright for these beloved plushies. With new characters, themes, and collaborations being released regularly, there’s no shortage of exciting developments for Squishmallow fans.

One potential trend is the expansion of Squishmallow merchandise beyond plush toys. We’re already seeing items like Squishmallow-themed clothing, accessories, and home décor, and this trend will likely continue as the brand grows. Additionally, with the rise of online and social media-based communities, we can expect to see even more fan-driven content and events centered around Squishmallows.